A Simple SEO Guide.

This is a simple language, easy to follow, basic starter guide to Search Engine Optimisation (SEO).

Introducing The SEO Guide.

This free SEO guide is designed to give you best practice advice on how to optimise your site for search engines.

Rumour and speculation dominate so many aspects of SEO. These myths and mystery have managed to taint the reputation of the search marketing industry, giving the impression that it’s worthless. This is a great shame.

I used to think SEO was worthless; something bolted on to a site when it went live, but I’ve since learned that there’s far more to it.

Those who know me will pay testament to my cynicism, but I can’t stress enough how misunderstood SEO is.

Used well, SEO can seriously improve your site’s performance in search rankings, and subsequently boost your site traffic (and sales) to great effect.

I am going to cover the basics of SEO. It should be all of what you need to know, and is all based on fact and research (gathered while working at one of the UK's top search marketing agencies).

Unlike many other SEO guides, none of this advice is based on speculation or hearsay.


The guide is split in to 4 sections:

  1. Technical SEO (10% of the SEO mix)

    Site access, page speed, visibility and content duplication.

  2. On Page SEO (35% of the SEO mix)

    Keyphrase balance, code tags, page elements and retention.

  3. Link Building (55% of the SEO mix)

    Inbound links, link relevance and social media.

  4. Other Elements & FAQ

    A few other things to bear in mind while optimising for search, plus questions that get asked all the time.

Before We Get Too Deep...

There are a couple of things worth mentioning at this stage.

What Is Search Engine Optimisation (SEO)?

SEO is the process of improving your website’s visits from the (non-paid) search result pages (SERPs).

Why Google?

Google currently has the majority market share (~90% of searches in the UK as of June 2012).

Bear in mind, that there are a few countries where Google doesn’t have such a big market share. China (Baidu.com), Russia (Yandex.ru), and South Korea (Naver.com) are notable instances.

Something To Remember Throughout This Guide

Google’s mission is to provide search results with a focus on convenience and relevance. This is the key to their success. Any rumours that would make things less convenient or less relevant (and subsequently affect their market share) can probably be safely ignored.


Part 01: Technical SEO